The effect of generic cigarette packs on satisfaction, perception of illegality, and health risk of cigarettes in Mexico
DOI:
https://doi.org/10.29105/trendinomics.v1i2.7Keywords:
Generic cigarette packs, Cigarette demand, Tobacco regulation, Pictograms, MexicoAbstract
This article studies the effects of the adoption of generic cigarette packs in Mexico. Through experimental methods, we find that the introduction of generic packs decreases participants' satisfaction with the packaging and their perceived satisfaction with the cigarette's taste; and increases their perception of health risks. Furthermore, it induces suspicion of illegality and increases the preference for non-generic contraband packs.
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Copyright (c) 2025 Edgardo Arturo Ayala Gaytán, Jorge Aurelio Ibarra Salazar, Ana Paola Anaya Zardoni, Ana Lucía Chávez Moreira
This work is licensed under a Creative Commons Attribution 4.0 International License.
